Sync-04.jpg

Smart Clean

SmartClean_Web Copy 4@3x.png
 
 

Project Overview

Smart Clean concept was developed through an online bootcamp class called Springboard. For this project, we got to choose our own topic and I wanted to find problems in the cleaning process. I collaborated with my mentor once a week for feedback, my designer friends for advice and my mother to test. Shout out to my mentor, interviewers and friends for providing me valuable feedback!

My Role: Interviewing, creating discussion guides, synthesizing with my mentor, creating personas, user journeys, requirements, wireframes, UI design and usability testing.

 
 

The Problem

60% of consumers say they forget to grab cleaning supplies at the grocery store. It's usually an afterthought while food the priority. Additionally, busy parents want a way to manage their children's chore routine, keep track of their child's progress, and create reminders.

 

The Solution

With Smart Clean, users get auto shipments on their favorite cleaning tools using algorithms that are connected to their cleaning list tasks and status. Based on the user's past purchases and how much they clean in an area, we can curate an experience that predicts when they will need to purchase again.

 
 
SmartClean_Overview.jpg
 
 

Caity Loves E-commerce

Primary persona for Smart Clean is Curious Caity! She is an active mother with a full time job and 3 children between the ages of 8-16. She needs a way to manage her children's chore schedule and get the best prices for cleaning supplies without having to remember to order them or pick them up from a store. Caity is the type of consumer who already uses Blue Apron and Birch Box so she is used to the monthly subscription models. 

 
 
 
 

What Would A Helpful Human Do?

Through Caity's journey her biggest pain points are comparing prices at the grocery store, actually going to the store and organizing the household’s cleaning routine. With each step of the journey, I identify the opportunities and focus on how to make that step a better experience. Wherever there is a pain point I like to ask myself, "What would a helpful human do?"  This helps me ensure I am empathetic towards the user. 

 
 
 
 

Making It Easy & Cut Out The Clutter

While testing these wireframes with paper prototyping, I found out that having a link to listen to music was not important because people already have the apps that they listen to. I also learned that when making a cleaning list, it has to be easy but descriptive. Instead of filling out an area of the household, I created icon selections that represent each section of a house so they don't have to type anything out.  

 
 
SmartClean_UserFlow.jpg
 
 

Crisp, Clean & Energetic

The aesthetics needed to be playful and fun to influence children to use. We also wanted to keep the color palette limited when showcasing other brands and to represent clean with shades of blues and light greens.

 
 
SmartClean_StyleGuide.jpg
SmartClean_Iconography-01.jpg
SmartClean_Web Copy 2@3x.jpg
SmartClean_Web@3x.jpg
 
 

Prototype & Usability Testing

Order of tasks:

1. Login/Sign Up
2. Create Profile
3. Create a box
4. Choose products and check out
5. Create a Cleaning List
6. Choose Living Room, fill in task, save
7. Go back to dashboard

What I learned: 
MVP was tested with 2 users by giving them a scenario and asking them to talk out loud with any confusion, anything surprising and anything they enjoyed. Users had a hard time staying at the task and wanted to explore, more prototyping should be done to stop any confusion with flows. For cleaning tasks, they would really like to see how they can connect another user to a certain task. They also questioned on how that user would be influenced to use the app too. Creating a bundle was fairly easy with a little confusion on how many products they can have. Users worried that the products they usually buy wouldn't be available. Generally, more screens will have to be created to really get the whole experience but the concept was very intriguing to users.