Resume

Alex Geller is a designer, cat mom and amateur chef searching for job opportunities in the Bay Area. 

 

3M Design  /  Visual & UX Designer

August 2016 – July 2018

Guided creative design and UX strategy for Filtrete Smart HVAC Filter’s connected mobile app experience; organized potential ecosystem of future products for integration into app. Created user flows, wireframes, user interface assets, and led design for research on Smart Air App to test with 75 users. Developed prototypes and assisted with concept testing for design sprints that identified new platform opportunities. Steered product strategy, hardware interface and designed packaging for Filtrete’s Room Air Purifier programs, projected sales reaching $20M.


3M Design /  Graphic Design Intern

May 2016 – August 2016

Leveraged user-centered design principles to design e-Commerce business model that helped generate new business opportunites for Home Care Division. Synthesized analyses of buying trends and customer behavior to create new trend-driven pattern design for Scotch-Brite™ Printed Lint Rollers.


Memorial Student Center  /  Graphic Designer

June 2014 – MAY 2016

Developed branding identities for events, created posters, digital icons, brochures. Collaborated with a team of student designers to successfully create marketing materials.